• Role: Director / Designer

• Type: Commercial

• Client: O2

• Production Company: Blink Ink

A print and commercial campaign for UK mobile phone service O2 composing the personalities of users from numbers. The original brief outlined an ethereal look. This was achieved with hand-drawn watercolour numbers that were scanned then coloured via photographic source material. I rendered many passes at different scales, then layered them to guide the viewer's eye around the frame. A revision of the script moved the art direction to a bolder approach. I used the same technique, swapping in graffiti marker with punchier typography. The final concepts have an effect similar to newsprint, in that they are abstracted close up but are clearer at a distance.